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Area Manager
Permanent - Plaza Sentral, KL, Malaysia

Everything started with 4 friends traveling the world looking for the best food and discovered the best chicken tasting chicken they had ever tried in Korea Town in New York City. Spicy, crispy, unique and downright addictive – and guess what? We didn’t chicken out! We decided to take this western-Asian mash up, add the freshest ingredients and our very own hand brushed crazy flavourful artisanal sauces and take on the world!


And we are doing it! From a single store in Ion Orchard Singapore in 2009, we have now spread our wings in Malaysia, Indonesia, Thailand, Australia and very soon the United States - and it’s just the beginning!


Position              : Wing Leader

Reporting to      : Director of Operations


The Role

The Wing Leader leads a few stores within a region, ensuring the company strategies and KPIs are met.  This entails leading and developing the store managers and assisting them to operate at a higher level to drive business results.  Wing Leaders are accountable for meeting performance targets and having all stores in their area meet minimum standards of quality (food and service).  They are also responsible for developing strategies to improve their areas’ performance.

We are looking for experienced leaders who:

  • To interpret full P&L data for their area; propose and execute an action plan
  • To ensure the team deliver a superior customer experience
  • To identify opportunities for improved operational performance at each restaurant store through regular visits
  • To lead and guide Restaurant Managers to manage their restaurants effectively; coach them for operational excellence (4Ps - people, product, place, performance)
  • To identify and develop key talent within their region
  • To identify and resolve business risks/issues in a timely manner.
  • To maintain updated operation documentation for reference purposes
  • To lead the development and deployment of local marketing strategies to grow sales in each restaurant
  • To enhance employee satisfaction and employee engagement
  • To ensure all Restaurant Managers and crews are trained regularly on service, ops procedures and business processes
  • To communicate Company direction clearly to all employees regularly
  • To ensure that a performance development system is religiously followed
  • To manage people performance
  • To manage customer feedbacks
  • To be aggressive in assisting in any ad hoc responsibilities as required from time to time by the GM and/or CEO



  • Strong Quality focus – food and service
  • Deliver strong financial results
  • Continuous improvement of Average Checks
  • Food cost (COGS) management
  • Labor costs aligned to manpower planning and tracking against daily sales
  • Customer Experience which includes speed of service and wowing the customers
  • Store manager performance
  • Team engagement
  • Team retention
  • Clean and hygienic restaurants
  • Minimize customer complaints

Job Requirements:

  • Preferably 5 years’ experience managing multi-stores
  • Business acumen as strong competency and capability to translate P&L’s into action
  • Ability to lead and manage people, including coaching and mentoring skills
  • Good communication skills
  • Have a strong sense of accountability
  • Passionate about the F&B industry and customer experience
  • Familiar with the food industry local laws, certifications and compliance
  • Local restaurant marketing experience is an added advantage
  • Self-starter who can identify opportunities and act
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